While much of the world has seen the transition of media from print to online happen at a slow pace, this transition has happened at breakneck speed in India. Much of the media was controlled by the government and was limited to newspapers and radio before the liberalization of the Indian economy in the 1990s. This has quickly transitioned to television and social media.
This rapid transition aligns with how quickly the country has adopted new technologies. Additionally, efforts to bring the Internet to the masses through companies like Reliance’s JIO have contributed to the surge in online and social media. In 2018, India and over 326 million social media users. This is anticipated to grow to nearly 448 million users by 2023. As more people get online and engage with social media regularly, having a platform where your voice is heard is especially important, especially for minority communities.