The Indian media highlights issues that are facing its most interior populations. It is the media that has its finger on the pulse of the people and give some direction to Indian democracy. However, not all groups feel represented; especially as there has been a rise in Hindu Nationalist sentiments since BJP has come into power. This is why The Eastern Post was started – to give a voice (in English) to the Muslim minority in West Bengal.
For the last several years, the conflict between Hindus and Muslims has been on the rise in West Bengal. There have been violent clashes with several wounded and many injured. It is argued that this conflict is the result of political parties pitting religious sentiments against one another. As a minority group, The Eastern Post helps the Muslims of West Bengal understand the issues being experienced in the context of their faith and their community.